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B2B Marketing Charts: Purchase cost for 6 business departments over the last 2 years

B2B Marketing Charts: Purchase cost for 6 business departments over the last 2 years

October 24, 2024 — Never-before-published data from 2,310 B2B buyers of a $10,000+ purchase.

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From Static to Cinematic: How switching from image ads to video ads helped wedding dress shop increase site traffic 30%

From Static to Cinematic: How switching from image ads to video ads helped wedding dress shop increase site traffic 30%

October 22, 2024 — Give this article a quick read. And then take another look at your marketing to see if you’re using the most effective media.

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B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115)

B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115)

October 17, 2024 — Listen to Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica, discuss integrating branding and demand generation, eliminating silos, and testing and iteration.

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