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April 25, 2025
April 17, 2025
April 15, 2025 — Read on to see an example of switching a CTA to a customer-first objective.
Analytics: Driving business value matters more than perfect models (podcast episode #133)
April 10, 2025 — Listen now to hear Prateek Shrivastava, Advanced Analytics Manager, Cummins, discuss learning from unsuccessful models, understanding business context, and using data to enhance targeted marketing strategies.
DTC Ecommerce: Your worst friend is still better than your best marketing (podcast episode #132)
April 8, 2025 — Listen now to hear Connor Swegle, CMO and Co-Founder, Priority Bicycles, discuss continuous learning, nimble execution, and a customer-first mindset.
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