Practical Case Studies, Research and Training for Marketers

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Marketer Vs Machines: We need to train the marketer to train the machine.

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Customer’s Journey: A look at how three companies took a customer-first marketing approach

Customer’s Journey: A look at how three companies took a customer-first marketing approach

November 14, 2022 — Read on for examples from Ahrefs, a freelance writing website, and an insurance company.

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Product Management & Marketing: Surround yourself with the right people (podcast episode #38)

Product Management & Marketing: Surround yourself with the right people (podcast episode #38)

November 10, 2022 — Listen to this podcast episode to hear Michelle Huff, Chief Marketing Officer, UserTesting, discuss customer empathy, getting involved with the sales team, and seeing obstacles as opportunities.

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Funnel Analysis Case Studies: Training Facebook’s machine learning, adding WhatsApp CTA, reducing privacy anxiety (examples in 3 industries)

Funnel Analysis Case Studies: Training Facebook’s machine learning, adding WhatsApp CTA, reducing privacy anxiety (examples in 3 industries)

November 8, 2022 — Read on for examples from an e-learning provider, sock brand, and real estate company

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