Practical Case Studies, Research and Training for Marketers

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Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (podcast episode #51)

Content & Communications: Use your marketing budget and AI to make your customers’ lives more fun and interesting (podcast episode #51)

March 13, 2023 — Listen to Stacie Grissom, Director of Content & Communications, BARK, discuss turning viral moments into PR sprints, making an impact on social media during the Super Bowl even if you’re not an advertiser, and much more.

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SEO and Content Creation: Case studies about an AI ad tool, social proof, and research-informed search engine optimization

SEO and Content Creation: Case studies about an AI ad tool, social proof, and research-informed search engine optimization

March 8, 2023 — Read on for examples from a tech publication, partner ecosystem platform, and B2B e-learning platform.

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Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50)

Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50)

March 7, 2023 — Listen to Melissa-Ann Chan, Head of Marketing, Arta Finance, discuss marketing for artificial intelligence (AI) and machine learning (ML), taking Google Pay adoption from 0 to becoming the largest digital payments app in India, and much more.

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