Practical Case Studies, Research and Training for Marketers

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Data-Driven Marketing: 7 examples of using data as a force for the good

August 12, 2020 — Inspiring examples from a technology incubator and content studio, independent financial adviser, reviews site, tent maker and online meditation school.

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effective web design-hp

6 Mini Marketing Case Studies of Effective Copywriting

July 15, 2020 — As you read the examples in this article, you can see how a tiny tweak here, a new approach there can make a significant difference in results.

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effective web design-hp

Marketing 101: What are beneficial buttons?

July 8, 2020 — Much of your advertising ROI relies on just a few pixels on a screen – the call-to-action button – because most marketing activities ultimately lead prospects to a landing page, and the ultimate action on that page is usually clicking on a button.

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