Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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mobile-friendly-modals

Mobile Marketing: Since you shouldn’t do pop-ups on mobile devices, here are some other ideas

November 30, 2018 —  Here’s how we built a modal for the mobile version of the MarketingSherpa website that conforms to Google's restrictions

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MECLABS-gratitude-box

The Marketing Thank You Box: 12 reasons modern marketers can be thankful

November 15, 2018 — In this month of gratitude, here are 12 elements of modern marketing you can be thankful for

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MarTech Chart: Biggest technology innovation challenges 

October 18, 2018 —  We asked the MarketingSherpa audience about their biggest technology innovation challenges. Read on to see which loomed the largest, along with advice from your peers about how to overcome these challenges.

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