Practical Case Studies, Research and Training for Marketers

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effective web design-hp

Web Design: 4 mini marketing case studies about design changes big and small

June 30, 2020 — In this article we touch on full redesigns but also look at some relatively small changes to a nav, CTA, and registration page that had a big impact.

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7 examples of marketing as a force for good

7 Examples of Using Marketing to Become a Force for the Good

June 24, 2020 — Marketing is more than just selling stuff. It’s about connecting the right person with the right opportunity so they can make the best decision.

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branding lessons - hp

4 Lessons From Successful and Failed Branding Efforts

June 16, 2020 — They say experience is the best teacher. Learn from your peers’ branding triumphs and stumbles.

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