Practical Case Studies, Research and Training for Marketers

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MECLABS Quick Win Intensive

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A/B Testing in Digital Marketing: Example of four-step hypothesis framework

July 25, 2019 — Hypotheses help you discover the accuracy of insights from your qualitative research. See a working example.

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The Most Popular Articles about Inbound Marketing from MarketingSherpa’s 20 Years of Reporting

July 18, 2019 — Boost your results with the age-old wisdom from our most popular articles about inbound marketing.

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Website Redesigns and Replatforming: Are you overlooking these 21 website migration tasks in your project plan?

July 11, 2019 — Be wary of overwhelming customers with too much, too soon… or assuming they’re ready to understand your company’s value prop when they’re not even sold on the overall category yet.

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