MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Mobile Email Marketing Chart: Online fundraising scorecard (plus mobile optimization tips)
June 13, 2018
Value Gulfs: Making sure there is differentiated product value when marketing upgrades and upsells
May 31, 2018 — Read on for an exploration into the concept of value gulfs, and how to use the idea to get more product upgrades and upsells in your marketing.
Marketing Chart: Biggest challenges to growing membership
May 22, 2018 — In today’s chart, we explore the biggest challenges to growing membership. Read on for data from Marketing General Incorporated along with analysis and tips based on the data.
Email Testing: 7 tips from your peers for email conversion optimization
May 10, 2018 — We recently asked the MarketingSherpa audience for tips on running effective email tests. Here are a few of the most helpful responses to consider as you start to develop an email testing program.
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
Marketing 101: Copywriting vs. Copy Editing vs. Content Writing
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
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