Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results

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Latest Resources

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MarketingSherpa Podcast Episode #4: What do you lead with?

February 12, 2019

Marketing 101: What are ad blockers?

February 8, 2019

top challenges for digital subscriptions

Overcoming the Top 3 Challenges Faced by Digital Subscriptions

February 6, 2019

 


in person training

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More from MarketingSherpa Reporters

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Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test

January 31, 2019 — To give you ideas for tests on your website, we put together this swipe file of 25 ecommerce experiments that MECLABS Institute analysts conducted in Research Partnerships with ecommerce companies.

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Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3)

January 30, 2019 —  The importance of building your website infrastructure with breakpoints in mind, along with tips and resources

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Landing page templates

Research-Backed Landing Page Templates to Scale Up Your Testing Program

January 29, 2019 — These free page templates are taken directly from our research program. They have proven themselves repeatedly in our research services.

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